The New York Press has remained true to its identity, an alternative to the established weeklies, with a clear sense of independence and identity, committed to the cause of narrative journalism at its best. With an average age of 39.7 and average income of $130,000, the New York Press captures an intelligent, well-read audience that works hard and has the disposable income to enjoy the city and all it has to offer. The Press not only covers controversial issues and tackles edgy topics, it also tells stories of people and institutions with a point of view. With thorough coverage of New Yorks cultural life and columns devoted to sex and politics and cutting-edge cartoons that have helped define the Press visual appeal, the New York Press cuts through the thicket of newsprint to present a view of New York unlike any other available.